Brooks continues to develop industry-leading running shoe technology with its new Guide Rail midsole design. Guide Rails allow a runner’s hips, knees and joints to move within their unique motion path during the run. This innovative new form of stability doesn’t “correct” a runner’s stride. Instead it assists the body in finding its natural path, or Stride Signature.
To tell this technology story at retail, Concept Designs designed an interactive display that could function either floorstanding or on a countertop. A silk-screened front acrylic panel is set off from a graphic printed backdrop. The backdrop also incorporates a shoe’s foot bed. An acrylic foot form is mounted above the foot bed on the front panel. A lever attached to the foot form allows the customer to move the foot form, demonstrating how the Guide Rail technology adjusts to an individual runner. A sample shoe is mounted on the base, its heel raised on a wire heel riser.
Concept Designs Inc., headquartered in Palo Alto, California, is a leading provider of innovative, custom retail display solutions. The company’s award winning displays are innovative, cost-effective, and have been shown to increase their customers’ sales by promoting their products and brands.
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For further information, contact:
CONCEPT DESIGNS, INC.
Louis Hsiao
Telephone: (650) 213-9900
Facsimile: (650) 213-9902
Email: louis@popconcepts.com
