Retail displays used to be all about one thing: capacity. How much product could you fit? How quickly could you stock and sell?
Over the past 30 years at Concept Designs Inc., we’ve seen retail displays evolve from simple product holders to immersive brand experiences. We’ve played a key role in this transformation, partnering with brands to evolve their displays into powerful storytelling tools that draw customers in, spark engagement, and leave lasting impressions. The Pokémon Vending Machine (below) stands as a testament to that evolution. With an interactive touch display, iconic Poké ball logo, and bright LED’s, the Pokémon Vending Machine lures passersby to not only purchase trading card game products, but to experience the brand in a unique and playful way.
Today, every retail floor doubles as a showroom. Brands optimize for experiences that spark curiosity, invite interaction, and leave a lasting impression. A winning display is no longer one that simply converts the most products off its shelves, but one that creates a more profound impact. Success now lies in the memorability of the product display – It’s not just about immediate purchases, but whether the display leads to an online buy later, sparks a conversation with friends, inspires a viral social media post, or even drives a trend. These moments set off a ripple effect, expanding the brand’s reach far beyond that first interaction and building lasting loyalty. While these results are harder to track, they are often the most telling, reflecting the highest-level impacts that drive deeper loyalty with customers and long-term, sustainable success for the business.
At Concept Designs Inc., our philosophy has always been about staying ahead of industry trends and adapting to the changing retail landscape. This forward-thinking approach has allowed us to create the most successful displays for the past 30 years. Longtime partners like Superfeet and Brooks Running have evolved with us, moving from high-capacity designs to displays that captivate and engage. Our collaborations have produced captivating demo units, striking visuals, and interactive features like fitting stools and mirrors that draw customers in and invite them to fully immerse themselves in the brand experience. The Superfeet Shape-N-Shop display (below), is a prime example, drawing in its audience with interactive shoe insoles and compelling graphics that educate and engage. With its easily swappable magnetic graphics, the Superfeet Shape-N-Shop aligns with our philosophy of always being ahead of the curve, ensuring it remains fresh and relevant at all times.
Concept Designs Inc. helps you imagine, engineer, and produce custom displays around your brand that push the boundaries of what’s possible. If you’re looking to craft memorable retail experiences, please reach out at info@popconcepts.com and explore our work at www.conceptdesignsinc.com.
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