Lowa POP Program
Lowa wanted a complete line of displays for an entirely new P-O-P program. The first pieces produced were a tabletop sign and a shoe riser. All of the displays are designed to work as stand alone units or as part of a family. The materials used are of the highest quality and construction to coincide with Lowa’s high quality image and reputation. Each component presents a strong brand presence in the retail environment without overpowering the product. All displays are designed to have a small footprint in order to accommodate retailers’ use of “retail real estate.”
Lowa Shoe Tower
The Lowa Shoe Tower was the central unifying element of a system of displays that elevate the Lowa brand above its competition. The materials and finishes chosen match POP elements already in the field to solidify the family look. The slim U-frame profile shows strength and stability without occupying excess floorspace. The tower serves as a strong Lowa icon on any retail floor. Lowa’s sales have increased dramatically since the displays rolled out.