650-213-9900 info@popconcepts.com

Solving Retail Display Challenges
for over 20 Years

Misfit branded countertop display with dummy unit product dispensing

Misfit Shine

Misfit Shine
Wilson X In-Line Shelf Display with Motion Lit Acrylic Feature Benefit Display

Wilson X

Wilson X
TRX branded metal floor standing retail display with video monitor

TRX for Dick's Sporting Goods

Salomon branded wood shoe risers with natural element fillers

Salomon Shoe Risers

White freestanding GoPro branded retail display with video monitor

GoPro Floor Standing Display

Dublin branded freestanding retail shoe display

Dublin Shoe Tower

Salomon branded reclaimed wood pedestals

Salomon Reclaimed Wood Pedestals

Our Work

Our Process

Concept Designs designs, engineers, and manages the production of custom, permanent, semi-permanent, temporary, and interactive retail displays. Since 1993 we have been committed to providing innovative design, precise engineering, and unsurpassed customer service to our clients. We work collaboratively with our clients to conceive unique solutions to complex design and merchandising challenges. Concept Designs provides full service – from concept through delivery.

Design & Engineering

  • Needs assessment, competitive research, brainstorming
  • Extensive knowledge of retail environments
  • Detailed CAD renderings
  • Selection of ideal materials
  • Graphic development and brand enhancement
  • Expertise in substrates and printing processes
  • Precise detail engineering
  • Prototyping for proof of concept

Project Management

  • Manage all aspects of production
  • Strict attention to budget and timeline
  • Develop detailed, easy-to-follow assembly instructions
  • Coordinate pack out and shipment
  • Follow all client packing, labeling, and shipping requirements
  • Manage and cultivate vendor relationships


  • Strong vendor partnerships with capabilities that include:
  • Acrylics
  • Digital and Offset Printing, Silkscreening
  • Electronics
  • Metal Working
  • Plastic injection molding and fabrication
  • Powder coating
  • Vacuum forming
  • Wood working


logistics icon
  • Manage shipments via sea freight and air
  • Worldwide distribution and drop shipping capabilities
  • Fulfillment and warehousing centers

Our Customers Say…

“Delta found Concept Designs by way of a local Bay Area supplier of ours. Upon first impressions, we knew that we had found a trusted partner to help grow our sales via our displays. Concept Designs has shown great abilities, adaptability and dedication throughout the several projects we’ve done thus far with them. They truly are experts in the POP display arena. I cannot begin to count the numerous accolades from our partners, our distribution base and at tradeshows regarding our displays from Concept Designs. They’ve taken our displays to a whole new level and have made a significant impact to our sales volume.”

Mike Gazzano

Marketing Manager, Delta Products Corporation

“Five years ago I had the pleasure of meeting with Concept Designs and asked them to design a POP for one of our brands. They are now designing, managing, and delivering quality, innovative POP lines for all of our brands. They continue to raise the bar on every project, and we have never been disappointed. I look forward to continuing the relationship we have built with the Concept Designs family for years to come.”

Toni Orr

Marketing Projects Manager, Delta Products Corporation

“Thank you for all your hard work and patience over this past year… I feel that our relationship with Concept Designs is a real partnership. A partnership I have come to value and depend on. I appreciate your entire team’s effort in making our fixture programs a success.”

Bridget Smith-Verby

Retail Marketing Manager, Ariat International

“I decided to work with Concept Designs because of their proven ability to produce beautifully designed and effective displays. It is rare to find producers who can do both. It’s been truly a pleasure to work with a group that can deliver tight concepts, produce high quality products, and stay within budgets. I would definitely recommend them to other POP buyers.”

Nick Farstad

Creative Director, Red Wing Shoe Company

“Concept Designs has always gone above and beyond the call of duty to make sure that our needs were met and we were a happy, satisfied customer. Their attention to detail and proactive approach in addressing potential pitfalls separates them from other design firms. I have always known them to be forthright, dependable, efficient and timely. I trust them implicitly.”

Maile Burker

Marketing Projects Manager, Black Diamond Equipment

“Not only do you get a talented & problem solving team on each project but Concept Designs is diligent with timelines & planning processes while thinking ahead of the needs. You can count on them to keep your projects on target and to be a success at retail.”

Jen Howland

Creative Director, SmartWool Corporation

“Concept Designs has been very responsive to our needs. The relationship is good, and I enjoy working with all the folks at Concept Designs. The Therm-A-Rest displays have always been a hard POS to design and execute. I think Concept Designs’ solutions have been spot on. I look forward to future projects.”

Tom Meyers

Visual Merchandising Manager, Cascade Designs

“We have had a very positive experience working with Concept Designs. Their creativity and professionalism has allowed us to be very productive in redefining our point of sale presence. Their ability to think out of the box when creating concepts for innovative, modular displays, puts them in the forefront of their industry. The displays undeniably have assisted us in our sell-through efforts.”

Carl Brown

Marketing Manager, Sony Ericsson

Our Customers

Ariat Logo

Our Team

 Louis Hsiao

Louis Hsiao

Benevolent Dictator

Alma Mater: UC Berkeley and that other school across the bay (Stanford?)

At CDI Since: The Mesozoic Era

Favorite Quote: “…that is why you fail…” – Yoda, “I love the smell of napalm in the morning…” – Colonel Kilgore, Apocalypse Now

Favorite Movie(s): The Godfather, Alien, The Big Lebowski, Casino Royale (Daniel Craig), Patriot Games, Dodge Ball, Airplane, Star Wars

Favorite Stupid Dance Move: MJ’s crotch grab

Larry Rockwell

Larry Rockwell

Director of Business Development

Alma Mater: New York University

At CDI Since: 2003

Favorite Quote: “In Italy, for thirty years under the Borgias, they had warfare, terror, murder and bloodshed, but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love, they had five hundred years of democracy and peace – and what did that produce? The cuckoo clock.” – Orson Welles, The Third Man

Curt Jo

Curt Jo

Design Director

Alma Mater: San Jose State University

At CDI Since: 1999

Star Wars or Star Trek: Star Trek (…hence my nickname)

Bagels or Donuts: Donuts (“Glazed Old Fashioned” is a favorite)

Favorite Movie(s): 2001, A Space Odyssey

Favorite Foreign City So Far: Paris (Great architecture and art), Barcelona (Great people, food, culture, and art)

Ann Marie Alanes

Ann Marie Alanes

Operations Manager

Alma Mater: Loyola University Chicago

At CDI Since: 2005

Favorite Quote: “I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.”

Nobody Knows That I: …was a hip hop dancer on The Jenny Jones Show

Favorite Stupid Dance Move: The Typewriter

Kevin Dickson

Kevin Dickson

mostly sitting (aka Designer)

Alma Mater: UC Hard Knocks

At CDI Since: 2011

Favorite Quote: “I am Ergo the Magnificent, short in stature, tall in power, narrow of purpose and wide of vision.”

Favorite Movie(s): It’s a story of fencing, fighting, torture, revenge, giants, monsters, chases, escapes, true love, miracles,… and there may be kissing.

Brook Plog

Brook Plog

Project Manager

Alma Mater: San Jose State

At CDI Since: 2012

Favorite Quote: “The best way to predict your future is to create it.” – Abraham Lincoln
Life Lessons: Righty tighty, lefty loosy (that covers about 89% of my daily dilemmas)

Favorite Stupid Dance Move: So many of my dance moves are stupid. Impossible to chose just one

Wyanne Tsang

Wyanne Tsang


Alma Mater: Queen’s University (Mech Eng), AAU (IDS)

At CDI Since: 2014

Star Wars or Star Trek: Ewoks for life (Star Wars Eps. IV-VI only)

Bagels or Donuts: Timbits

Favorite Quote: “Quack! Quack! Quack! Quack!….” -The Mighty Ducks

Favorite Foreign City So Far: Istanbul (not Constantinople)

Jill Daisy

Jill Daisy

Project Management, Marketing, Design...

Alma Mater: Columbia College Chicago

At CDI Since: 2014

Favorite Quote: “They call me the Hiphopopotamus my lyrics are bottomless…”.

Favorite Movie(s): Hedwig and the Angry Inch

Favorite Foreign City So Far: Paris, what’s not to love?

Favorite Stupid Dance Move: Type in “Country Hip Hop Dancing” on YouTube. You’re welcome…

Paul Andam

Paul Andam


Alma Mater: Academy of Art University

At CDI Since: 2015

Favorite Movie: Aliens

Favorite Quote: “Haste is a poor counselor” Alexandre Dumas, The Count of Monte Cristo

Favorite Foreign City So Far: Manila

Life Lessons: Learn how to bunny hop properly. It will save you a lot of money.

Steven Jacobs

Steven Jacobs

Project Manager

Alma Mater: Currently pursuing Mechanical Engineering Degree

At CDI Since: 2015

Favorite Movie: Dumb and Dumber

Favorite Quote: “When people tell me, You’re going to regret that in the morning, I sleep in ’til noon, because I’m a problem solver.” – Zach Galifianakis

Favorite Foreign City So Far: Edinburgh, Scotland Life Lessons: Work hard, good things will happen.

Becky Wing

Becky Wing


Alma Mater:Stanford University

At CDI Since: 2015

Bagels or Donuts:Maple filled “doughnut”

Favorite Quote:“You can’t connect the dots looking forward, only looking backward. You have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and has made all the difference in my life.” – Steve Jobs

Favorite Foreign City So Far:London and Beijing

Life Lessons:Better an oops than a what if.

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